ROLE: Writer
The Yaris iA is so packed with good stuff it didn't have any packages. So we gave it these ones. Then we convinced Toyota to sell them for real online. We made 12 packages in total and their prices vary from free all the way to 23.9 million dollars.
Check them out at yarisiApackages.com
ROLES: Art Director, Designer
For Super Bowl XLVI, we launched the first multi-platform Chevy app. Over a million people (topping 100 thousand simultaneously at one point) answered trivia, participated in live polls and followed the buzz on twitter, for a chance to win cars and other prizes.
ROLES: Writer, Art Director
ROLES: Art Director, Designer
Following the spots encouraging people to goof-off at work, we launched a digital effort designed to incentivize them to waste even more time online. So we gamefied the act of doing nothing at all. We set out to convince otherwise hardworking people to collectivity goof-off for a whopping one billion minutes. Because America needs that big of a break. We called our effort, "The Billion Minute Break." By installing a browser plugin that would count time spent on funny sites like College Humor and The Onion, people all over the country punched out while sitting at their desks. And to make their office breaks even more worthwhile, we created trophies, badges, custom Chesters to print out and build, and even custom content they could snack on. The effort tallied over 440 million wasted minutes in a few months.
That's a lot of high-grade unproductivity right there.
ROLES:
Art Director / Line AD / Confetti Gunner
Volcom's first brand video. I worked with Volcom and Edelman on the creative side, as well as on the production side as prop and set designer with director James Anderson from Two Heads.
ROLES: Art Director, Designer
Wemo is Belkin's home automation brand. This is the launch campaign for US and Europe. Creativity's pick for Ad of the Day.
ROLES: Writer, Director, Art Director, Designer
Projects I've done wth friends, often to help raise awareness of an issue, but mostly just to have some fun and exercise the creative muscle.
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In addition to art directing advertising campaigns, I have designed giant condom invites, sets for an HBO show and cover art for one of the most popular videogames ever. Here are some select works.
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ROLE: Art Director
ROLES: Writer, Art Director
In support of Water Day we placed lifelike dolls of African girls in fountains all around San Francisco, demonstrating how far they might have to travel to find clean water.
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ROLES: Writer, Director, Art Director
ROLES: Writer, Art Director
ROLES: Writer, Art Director
Racecar legend Mario Andretti sees the world in a different way.
ROLE: Art Director
A handful of print campaigns I've done over the years.
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