Creative Director, Emerging Platforms | Spatial Designer & Hacker
Mindfulness Lead and Facilitator | Ex-Meta
Oi, Hello, Hola.
I’m an independent Creative Director with over 20 years of experience at the intersection of storytelling, technology, and brand innovation. Known for award-winning work that pushes categories forward, I partner with agencies, production companies, and brands to develop breakthrough campaigns, content, and creative strategy.
I currently work with clients exploring emerging technologies—AI, AR, and VR—to craft emotionally resonant, human-centered narratives.
I am also a founding member of bitHuman, a startup building AI agents for digital and retail experiences. At bitHuman, I led the creative vision—designing the visual identity, voice, and personality of the AI agents, as well as shaping the brand’s tone and messaging.
Previously, I served as a Creative Director at Meta, where I led the Innovation & Advertising pod for the company’s West Coast automotive clients—bridging platform thinking with future-facing storytelling.
A member of the Television Academy (Emmys) in the Emerging Media group, I also hold a certification in AI & Machine Learning from MIT. I live in Los Angeles with my wife and two sons.
Full Time
AM Future - Founder, Director - 2025-present
bitHuman - Head of Creative & UX, Founding Member - 2023-2025
Meta - Creative Director & Strategist - 2019-2023
CP+B - ACD, Art & Copy - 2013-2016
RPA - Art & Copy - 2012
GS&P - Art & Copy - 2005-2012
Freelance
Amazon / 72 & Sunny / David & Goliath
Deutsch / Saatchi & Saatchi / Volcom
Edelman / 360i / Grey SF
Phenomenon / Wongdoody
Fun Times
Official Selection - Cannes AI Film Awards 2025
MIT Professional Education Certified in AI & Machine Learning
Member, Emerging Media - Academy of Television Arts & Sciences (Emmys)
Teacher - Miami Ad School, SF, 2009
Judge - AICP, Direction Category, 2012
Judge - Tomorrow Awards, 2012
Judge - AICP, Direction Category, 2011
Judge - Student ADDYS, 2010, 2008
Career Highlights
Startup Founding Member at bitHuman, co-creating AI agents on demand, building the brand from the ground up, and securing key partnerships.
Steward of AR/VR innovation at Meta, helping build out the platform with projects across Brands and ONGs.
My work has been included as part of the permanent collection at MOMA, and recognized with industry accolades from Cannes, D&AD, Clios, One Show, The Art Directors Club, AICP, Webbys, FWA, Communication Arts and more.
Awards
Cannes Gold Lion
D&AD Silver Pencil
Silver Webby
Art Director’s Club, Gold and Silver
Every color of Clio
Every color of Addy
etc.
Selected Press
The New York Times
Forbes
The wall Street Journal
Wired
The Huffington Post
Business Week
Fast Company
USA Today
Creativity Online
Campaign Brief Australia
Shoot Magazine
Adage
Gizmodo
SF Egotist
Shots Magazine
Denver Egotist
LA Egotist
The Daily What
Cheezburger Network
Little Black Book