Creative Director, Emerging Platforms | Spatial Designer & Hacker | Future Tech Tinkerer and Storyteller | Mindfulness Lead and Facilitator | Ex-Meta
Oi, Hello, Hola.
I'm a Brazilian-American dad of two incredible boys and Los Angeles is my home.
I just finished a 5 year tour of duty at Meta, where I luckily got the chance to help reinvent Storytelling for this new Computing Age. I ran and launched pioneering projects in the Metaverse day zero for brands, institutions and individuals. I led the Creative Shop’s West Coast Automotive brands pod, orchestrating teams to launch and scale AR, VR and social co-presence across the entire Meta paid ecosystem. I also spent an inordinate amount of my energy leading Social Good Projects for CARE.org, LaMer Clean Ocean and Paul McCartney’s anti-bullying efforts, to name a few.
I’m currently as leaned into Emerging Technologies as one can be, learning the theory, practicing the tools, and helping drive large strategies that power human interaction and commerce in Web3 and Spacial Computing landscapes.
Before Meta I spent 3 years as a freelance Creative Director. Though I've always enjoyed art direction and design, my first love is writing. Luckily, freelancing has given me more opportunities to develop as a writer. And because I'm also fluent in Spanish and Portuguese (spoken & written), I can work with all kinds of beautiful people.
My career started at GSP where I spend almost 8 years, learning from the best and working on at least a dozen major accounts, across many brand categories. In 2013 I joined CP+B as ACD. There I spent a little over two years in a hybrid position of leading teams while still doing tons of work myself.
13 years in advertising have allowed me to live and work in São Paulo, South Beach Miami, Prague, San Francisco and LA. I'm constantly learning more about my own voice and place in the world, all the while helping major brands do the same. I've contributed to a number of successful pitches and have been a part of Agency of the Year three times.
My work has been recognized with a number of accolades including honors at Cannes, One Show, D&AD, Art Directors Club and Clios. I've also had the opportunity of teaching at Miami Ad School, which was the most reinvigorating activity. I plan on going back to teaching eventually (this time Creative Writing).
Full Time
Meta / CD, Strategist // 2019-2023
CP+B / ACD, Art & Copy /// 2013-2016
RPA / Art & Copy /// 2012
GS&P / Art & Copy /// 2005-2012
Freelance
360i
72 & Sunny
David & Goliath
Deutsch
Edelman
Grey SF
Phenomenon
Saatchi & Saatchi
Volcom
Wongdoody
Fun Times
Teacher /// Miami Ad School, SF, 2009
Judge /// AICP, Direction Category, 2012
Judge /// Tomorrow Awards, 2012
Judge /// AICP, Direction Category, 2011
Judge /// Student ADDYS, 2010, 2008
Career Highlights
2021
2x Webby Awards, Silver
2015
AdWeek Ad of the Day
2x Creativity Ad of the Day
2014
Communication Arts Special Selection
2013
One Show Merit
Addys SF Best of Show Integrated
Addys SF 2x Gold
2x Appy Awards
2x Creativity Ad of the Day
2012
Cannes Gold Lion
Cannes Media Lion Shortlist
Cannes Integrated Shortlist
Jay Chiat Awards Creative Technology Silver
Tomorrow Awards Shortlist
2011
Clio Bronze Print Campaign
Clio Shortlist Print
2x Communication Arts Advertising Annual
2x Archive Magazine
Creative Review Annual
2009
Art Directors Club Silver Integrated
2008
2x FIAP Silver
FIAP Finalist
2007
2x D&AD in Book
Addys Best of Show
4x Addys Gold
2x Adage Hispanic Awards Bronze
2x Graphis New Talent Annual
Clients
Toyota, Chevrolet, Target, Activision, WeMo,
Honda, Comcast, Sprint, Frito Lay, HP,
AIDES of France, TAP Project, Norton, Trident,
Got Milk?, Microsoft, HBO, Dreamworks,
Universal, Charles Schwab, Jet Edge
Selected Press
The New York Times
Forbes
The wall Street Journal
Wired
The Huffington Post
Business Week
Fast Company
USA Today
Creativity Online
Campaign Brief Australia
Shoot Magazine
Adage
Gizmodo
SF Egotist
Shots Magazine
Denver Egotist
LA Egotist
The Daily What
Cheezburger Network
Little Black Book