Reinventing the Care Package
Care was founded in 1945, when 22 American organizations joined to rush lifesaving Care Packages to survivors of World War II. In 2023 the organization approached us to reimagine the Care Package for a young, female audience. So we reinvented it as an AR digital drop for donations, designed to represent a caring heart. We then built a series of 5 filters focusing on 5 areas where women face challenges in the developing world. Ads and posts promoted the message, increasing donations by 5x on World Hunger Day 2024.
Climate
Women’s voice
Food
Clean water
Education
Video ad
During World Hunger Day, Eva Chen promoted the filters, and the message, to her 2.5m followers on Instagram.
A Creator package was sent to IG and FB influencers with custom messaging and a donate sticker, to facilitate donations across Meta channels.
