Honda Civic Interactive Storytelling

We hacked an ad unit built for gaming into an interactive comic book for Honda. Leaning on mobile gaming behavior, we invited viewers to tap and swipe their way through the comic strip. The interactive nature of the campaign paid off: we saw 10x increase in ad recall for the Civic hatchback, compared to Honda’s standard mobile video campaigns. The work also picked up a Shortys Finalist in the Auto category nod, as well as a two ADDYs: Silver for Social Media and Silver for Internet Commercial.